When 2 Become 1: The Roles of Product Manager and Product Owner
bpma ProductHub
FEBRUARY 4, 2018
Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Converts market data into requirements for engineering.
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