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Product Goals in Scrum

Roman Pichler

What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals. This helps me choose the right product goals and it ensures that meeting a product goal is a step towards creating the desired value for the users and the business, as figure 1 shows.

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Product Goals in Scrum

Roman Pichler

What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals. This helps me choose the right product goals and it ensures that meeting a product goal is a step towards creating the desired value for the users and the business, as figure 1 shows.

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Which should you focus on first: monthly active users or revenue?

Atlassian

While this later became par for the course across the software industry, it was groundbreaking back in 2002. They’ve got dashboards tracking sign ups, paid user conversions, and growth rates for each product. Our product teams use back-end analytics to study users’ activity patterns, which then guides product strategy.