2003 Agile Product Marketing User Testing 
The Product Coalition
JUNE 4, 2020
When it comes to measuring customer satisfaction with your product, the Net Promoter Score (NPS) can be one of the most important metrics you should pay attention to. The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003.
Mind the Product
DECEMBER 2, 2016
Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people do.
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The Product Coalition
APRIL 2, 2020
To survive and succeed, your product leadership must be sharper than ever. Beijing’s Forbidden City, July 2003 (photo taken by me) June 24th, 2003, was the first day of life after SARS in Beijing. Ask someone to play your devil’s advocate, and take their feedback super seriously. On that same day, I landed in the city.
Bain Public
MARCH 20, 2021
Banff Interactive Screen 2003, Banff, Canada Flash Forward 2002, San Francisco, U.S. Bain Public is a product leadership firm that helps companies make informed decisions and deliver superior quality products that appeal to customers and achieve business goals. Flash Forward 2005, San Francisco, U.S. About Bain Public.
The Product Coalition
FEBRUARY 5, 2019
Then, they are upvoted and commented on; this helps everyone find out about features or products they would not have heard abut otherwise. It is very useful for conducting product launches, or simply testing an idea with the wider community. Mariya Yao is the Chief Technology & Product Officer at Metamaven.
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