Dear Strategy

JANUARY 28, 2019

By all accounts, “Jobs To Be Done” was a phrase first popularized by Harvard Business Professor Clay Christensen in his book The Innovator’s Solution back in 2003. All in all – a solid theory, and a nice twist to the very similar concept of looking at customer needs over product features.

Framework 49

Framework Strategy User Testing Books 49

The Product Coalition

JUNE 4, 2020

When it comes to measuring customer satisfaction with your product, the Net Promoter Score (NPS) can be one of the most important metrics you should pay attention to. The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003.

User Testing 78

User Testing Product Marketing Product Research Marketing 78

Userpilot

OCTOBER 10, 2022

Product Net Promoter Score (NPS) is a metric of customer satisfaction. We can also say the NPS score is a number reflecting customer loyalty. Fred Reichheld developed NPS in 2003 to quickly measure customer sentiment. To obtain the result, you need to ask your users how likely they are to recommend the product.

User Testing 83

User Testing Feedback Software Onboarding KPIs Analytic Tools 83

Userpilot

MAY 17, 2022

Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? If you don’t, you’ve been missing out on a lot of user-generated insights.

Product Research 85

Product Research Feedback Loop Feedback Software User Testing 85

PMLesson's Ace the PM Interview

MAY 19, 2020

The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.

Product Marketing 52

Product Marketing Marketing Weak Development Team Analytic Tools 52

Mind the Product

DECEMBER 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people do.

User Testing 70

User Testing Customer Feedback Customer Experience Feedback Software 70

Userpilot

JUNE 16, 2021

Microsurveys make for a fast and easy way of collecting user sentiment and acting on it to improve your product. They are contextual and ask for specific feedback compared to long product surveys. Use a micro-survey to let users choose their path when they start out (opt-in for in-app guiding or self-serve).

Feedback Software 52

Feedback Software Analytic Tools Customer Satisfaction User Testing 52

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. Net Promoter Score, often abbreviated to NPS, was first devised in 2003. How to use NPS. How to improve NPS.

Analytic Tools 116

Analytic Tools Feedback Software Research Software Data Visualization 116

svpg

SEPTEMBER 30, 2016

PowerMacs were just hitting the market, which had significantly faster chips and more memory. Of course, most of the Mac user base was not on new PowerMacs, they were on 'regular' Macs -- hardware upgrade cycles were much slower then. Moreover, users choose their devices and platforms because they value what's different , not the same.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

The Product Coalition

APRIL 2, 2020

To survive and succeed, your product leadership must be sharper than ever. Beijing’s Forbidden City, July 2003 (photo taken by me) June 24th, 2003, was the first day of life after SARS in Beijing. Ask someone to play your devil’s advocate, and take their feedback super seriously. On that same day, I landed in the city.

Leadership 78

Leadership User Testing Agile Travel 78

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. How NPS is Calculated. Collection Methods.

Product Research 107

Product Research Customer Experience User Testing KPI 107

Business of Software Conference

NOVEMBER 19, 2019

And we made it low friction because our customers were developers, ones that might want to get their hands on the data, start working with that building analytical products. And we still have customers today that started on $10 plan and now spend perhaps $50,000 a month with us. One person, thank you sir. Developers!

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Usersnap

FEBRUARY 20, 2020

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue? We’ll also show you how you can calculate NPS for your business, teach you how to collect NPS feedback, and go over a few NPS best practices. Sounds good?

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64