2003 Positioning Product Marketing User Testing 
bpma ProductHub
APRIL 30, 2017
It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.
Userpilot
JANUARY 8, 2021
This will let you know how well you are truly serving your customers. The good news: having a positive NPS score (0-30) means you are on the right track. You have more customers enjoying your product than hating it. NPS or Net Promoter Score is what many consider to be the gold standard of measuring customer loyalty.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
FEBRUARY 5, 2019
He is also very interested in the future of automation for marketers and overall product practitioners. April Underwood is Chief Product Officer at Slack. Well, besides that, the podcast is the perfect place to hear the latest on product management theories and techniques. He also enjoys blogging at NirandFar.com.
bpma ProductHub
JANUARY 3, 2017
While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies.
Userpilot
MAY 17, 2022
Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? If you don’t, you’ve been missing out on a lot of user-generated insights.
PMLesson's Ace the PM Interview
MAY 19, 2020
The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. It was designed to help build future business leaders in the Marketing organization at Google.
Mind the Product
DECEMBER 2, 2016
Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people do.
Expert insights. Personalized for you.
150 
Let's personalize your content