2003 Product Marketing Strategy User Testing 
The Product Coalition
DECEMBER 11, 2023
To survive and succeed, your product leadership must be sharper than ever. Beijing’s Forbidden City, July 2003 (photo taken by me) June 24th, 2003, was the first day of life after SARS in Beijing. You need to have a product strategy. That’s why we must take action and test it. It always helps.
Dear Strategy
JANUARY 28, 2019
Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?”. . By all accounts, “Jobs To Be Done” was a phrase first popularized by Harvard Business Professor Clay Christensen in his book The Innovator’s Solution back in 2003. Well the same thing applies to using frameworks.
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Mind the Product
APRIL 11, 2017
His writing on startups and productivity has appeared in Fast Company, TechCrunch, Slate, and LifeHacker. Teresa Torres Product Discovery Coach. Teresa is a product discovery coach who helps teams adopt user-centered, hypothesis-driven product development practices. Blade Kotelly Experience Strategy Lead, Sonos.
bpma ProductHub
APRIL 30, 2017
Pouring over the latest neuroscience research and high performance coaching in her latest book “Kickass Confidence: Own Your Brain. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).
Bain Public
MARCH 20, 2021
I share my passion for product through workshops, published articles and speaking engagements. Banff Interactive Screen 2003, Banff, Canada Flash Forward 2002, San Francisco, U.S. Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. Interested in having me speak or attend an event?
The Product Coalition
FEBRUARY 5, 2019
He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. It is very useful for conducting product launches, or simply testing an idea with the wider community.
The Product Coalition
JUNE 4, 2020
When it comes to measuring customer satisfaction with your product, the Net Promoter Score (NPS) can be one of the most important metrics you should pay attention to. The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003.
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