Johanna Rothman

OCTOBER 20, 2020

Before the Manifesto, we had plenty of books and articles that discussed more lightweight approaches. For example (books have affiliate Amazon links): Takeuchi and Nonaka published The New New Product Development Game in HBR in 1986. That doesn't count the articles or how people practiced more lightweight methods. (I

User Testing 66

User Testing Software Review Agile Product Research 66

bpma ProductHub

APRIL 30, 2017

These words couldn’t be more relevant to product management. Pouring over the latest neuroscience research and high performance coaching in her latest book “Kickass Confidence: Own Your Brain. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction.

Development 150

Development Product Management Product Manager Management 150

bpma ProductHub

JANUARY 3, 2017

While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies.

Product Management 105

Product Management Product Manager Management Management 105