bpma ProductHub

APRIL 30, 2017

In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM). She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Development 150

Development Product Management Product Manager Management 150

bpma ProductHub

JANUARY 3, 2017

In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM). She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Product Management 105

Product Management Product Manager Management Management 105

Johanna Rothman

OCTOBER 20, 2020

Before the Manifesto, we had plenty of books and articles that discussed more lightweight approaches. That doesn't count the articles or how people practiced more lightweight methods. (I I only wrote articles.). That set the scene for the Scrum certifications in about 2002. Not all teams knew about those levers.

User Testing 66

User Testing Software Review Agile Product Research 66