article thumbnail

Customer Feedback Loop: What is it and How To Close it

Userpilot

Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? Customer feedback is the opinion that customers have after using your product or service.

article thumbnail

Net Promoter Score (NPS): the right way to use it + FAQs

Usersnap

His research culminated in a paper published in the Harvard Business Review in 2003, where Reicheld summarized his findings and unveiled the NPS metric and its associated survey question. The advantages of NPS. There are plenty of advantages associated with using the NPS system to measure customer loyalty and satisfaction.