article thumbnail

How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point. Rand Fishkin launched SEOmoz.org in 2004 to share his thoughts as he learned about SEO.

Finance 80
article thumbnail

Top Product Design Companies to Work With in 2021

UX Studio: Product Management

Our clients are growing startups and established brands like HBO, Google, Netflix, or Wizz air. These people work together to create digital products and services that inspire and help others succeed. The company was founded by three enthusiasts who met at Howard Dean’s Presidential campaign in 2004.

article thumbnail

Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.