article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Social Media. Ebooks, whitepapers, etc. Paid digital ads.

article thumbnail

Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. I was the technical co-founder of a company, but for the most part, I was just rolling from startup to startup. It can’t just be a guy or a girl with a great tech vision saying, “Here’s my product.”.