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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Building the Future of Digital Technology News with Richard MacManus

DISQO

It began before the whole social web took off in 2003, and as things like Facebook, Twitter and YouTube began to really take off around 2006, 2007 onwards. So it was all brand new and building ReadWriteWeb was a lesson for me in terms of how to adapt to that world. I ran ReadWriteWeb from 2003 until I sold it at the end of 2011.

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Building the Future of Digital Technology News with Richard MacManus

DISQO

It began before the whole social web took off in 2003, and as things like Facebook, Twitter and YouTube began to really take off around 2006, 2007 onwards. So it was all brand new and building ReadWriteWeb was a lesson for me in terms of how to adapt to that world. I ran ReadWriteWeb from 2003 until I sold it at the end of 2011.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

We were working out of a coffee shop at the time, witnessing a barista grow an entire global brand, one relationship at a time, to a ludicrous degree. In fact, I think we hired some branding agency at one point for like 50k to do this deep, messy bit of research, which concluded, “We think your new mission… Are you ready?

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Business Intelligence vs. Customer Analytics: Why You Need Both

Indicative

With the launch of Amazon Web Services (AWS) EC2 in 2006, computing power reached an unprecedented level of scalability. Let’s say that you want to see how many people bought Brand X flavored water in New York City. Then perhaps a week later, they purchased Brand Z snacks. But human life isn’t straightforward.