430: How changes in marketing are influencing products – with Ali Plonchak
Product Innovation Educators
APRIL 3, 2023
Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals. [7:14]
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