2006 CTO Naming Testing 
Mind the Product
FEBRUARY 1, 2019
getting a certification (be it scrum, agile, product, coaching … you name it). Approach goal: “Be more appreciative of my CTO’s actions.”. Avoidance goal: “Avoid arguing with the CTO.”. Nothing personal with CTOs … for example purposes only!). To a Learning goal: “Learn how A/B testing could impact our conversion rate.”.
The Product Coalition
NOVEMBER 26, 2022
Blinded by its own vision, the company’s executives ignored the negative feedback the company got in the testing phase. Building Products Customers Need Proven Methods To Build Products Customers Need Working Backward Approach Dr. Werner Vogels , CTO of Amazon.com, wrote an article about Amazon’s working backward approach in 2006.
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