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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211
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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. You can pay a data service to get data on your customers. To help us, Ali Plonchak is with us.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Short on time?

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Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Delight over time.”

Inbound 60
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10 Excellent Open Source Bug Tracking Tools, by Usersnap

Usersnap

That, combined with understanding user and customer feedback , has made devs more important than ever within a business. And those bugs are giving us, the developers, a hard time. If you can increase your bug tracking speed, then you can definitely produce better products in less time. Better products are created.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Short on time? Here are a few quick takeaways: Focus on your customers. In times of crisis, it helps to keep company values in mind – after all, they’re your North Star. Make it easy for customers to talk to you, and vice versa. I’ve been here quite a long time, and you’re obviously our CEO.