article thumbnail

5 Costly Branding Mistakes

UX Planet

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Survey to identify gaps in the market and opportunities for differentiation. Twitter: X The social network was founded in 2006. What unique value do you bring to the market?

article thumbnail

What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

Then in 2006, Amazon added AWS to the product mix. For Amazon, speed is a critical competitive differentiator. Its formula remains constant: A heavy dose of customer obsession, followed by competitive differentiation and data centricity. So soon, electronics, clothing, and hardware intermingled with books.

article thumbnail

Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. We haven’t even been focused on selling to Enterprise customers, we don’t have a full Enterprise motion and already we’re getting all these kinds of customers in.