2006, Differentiation and Inbound - Product Management Today

Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. This was one of the defining moments that inspired the creation of HubSpot back in 2006.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. And it’s never an exciting feature, it’s not a differentiator.

Feedback Software

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Product Management Today

Getting conversational: HubSpot’s CEO on a new species of disruptor

Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

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