Launching a New Breakout Product | Jason Fried | BoS USA Online 2020
Business of Software Conference
MARCH 24, 2021
Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store.
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