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Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform

Alchemer Mobile

Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. About Apptentive.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.