ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 64

Product Strategy User Testing Strategy Technical Review 64

The Product Coalition

DECEMBER 11, 2023

Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.

Roadmap 123

Roadmap Healthcare Reporting Tools Software Review 123

PMLesson's Ace the PM Interview

JUNE 8, 2020

Tim has recruited, mentored, and managed product managers in each of these positions, so you could say he knows a thing or two about interviewing for product managers. Figure 1 To see how Porter's model works, let’s take an example of a product, for instance an Apple iPhone in the smartphone market.

Research Software 80

Research Software Product Strategy Strategy User Testing 80

Sachin Rekhi

JUNE 25, 2017

Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

bpma ProductHub

NOVEMBER 21, 2016

When the product management/marketing profession was in its childhood, upward mobility options were few: director and VP. There are a multitude of new roles that encompass broader responsibilities and get product managers and marketers out of the day-to-day grind.

Product Management 150

Product Management Product Manager Customer Experience Healthcare 150

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority. of the browser market.

Product Management 98

Product Management Product Manager Management Management 98