ProductPlan
SEPTEMBER 8, 2021
How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.
PMLesson's Ace the PM Interview
JUNE 8, 2020
Tim has recruited, mentored, and managed product managers in each of these positions, so you could say he knows a thing or two about interviewing for product managers. A product may be unremarkable in terms of features, and yet be a market leader. Explain to me Google’s product strategy.
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The Product Coalition
DECEMBER 11, 2023
Founded in 2006 with a unique social mission: for every pair of shoes sold, they would donate a pair to a child in need, an initiative they called “One for One.” However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation.
Sachin Rekhi
JUNE 25, 2017
Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit.
bpma ProductHub
NOVEMBER 21, 2016
There are a multitude of new roles that encompass broader responsibilities and get product managers and marketers out of the day-to-day grind. Product strategy managers, market segment managers, solution marketing managers, and portfolio managers, to name a few. Proficientz proudly sponsors ProductCamp conferences worldwide.
The Product Coalition
JULY 10, 2020
While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.
Product Management Unpacked
AUGUST 8, 2018
I see product management reduced to a gopher for development and a clean-up function. Product management under sales. When I joined a company in 2006 to run product management (as a CMO), the VP of sales would meet with the product managers every Monday morning to make new feature requests per what sales had sold the week before.
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