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Product Failure is An Opportunity

The Product Coalition

Failing slowly is of course worse than pulling the plug early on a badly performing product. Failure is just the inevitable ingredient to create successful businesses and products. And yet, clearly articulated actions for what happens when the measure of success is not met anymore are rarely part of product planning.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.