Remove 2007 Remove CTO Remove Product Manager Remove Product Marketing
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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

It was 2007, which I realized is 13 years ago, which feels like a very long time. But back, but yeah, I mean, back-to-back in like 2007-2008 timeframe, I actually acquired a small ad network. I always think there’s a couple different products, right? Starting Adzerk, an Overnight Sensation.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

And then you end up building multiple products over a number of years, we launched in 2004, we launch Basecamp, and 2005, we launch Ta-da list, and then we launched Backpack in the same year in 2006, we launched Campfire. In 2007, we launched Highrise; we launched a new product every year for like four or five years, basically.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

Couple of really good examples of that are product management and product marketing because they are a multiplier; they collaborate across a team so if you don’t have a really high bar there you’re going to have really bad product and you’re going to have really bad messaging for your sales and marketing team.