What is Engineering as Marketing and How Can It Help You Drive Product Growth
Userpilot
AUGUST 29, 2022
You can then use that score to make product improvements, find patterns in user behavior, and send relevant in-app messages to specific segments. One of the most well-known (and original) examples of engineering as marketing is HubSpot’s Website Grader. Wix, a website builder platform, is also a huge fan of engineering as marketing.
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