Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. Though he had experience in recruiting, sales and product, marketing was new ground for him. In the early days, if an outbound call [asked], ‘Who runs customer success for you?’
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