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Behind Every Great Product by Marty Cagan

Mind the Product

Through his time at eBay, Netscape, HP and elsewhere, Cagan has worked with lots of great product teams, and has been influential in his writing and coaching about the role of product over the years, but he acknowledges that there is still a lot of confusion about the role of a product manager. Adwords came close to not being built.

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Behind Every Great Product

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There are three main reasons for this: First, even though I personally spend a good deal of my time writing and coaching and teaching about product management, there’s little question that there remains considerable confusion about this role. Now, more than a decade later, I’d like to revisit this topic.