Mind the Product

MAY 29, 2018

Mind the Product returns to Davies Symphony Hall in San Francisco on July 16-17 and promises to be one of our best product conferences yet, with a leadership forum, more workshops, more networking events around the conference, and more fun than ever before. Brant Cooper helps organizations big and small innovate.

Technical Cofounder 96

Technical Cofounder Fractional CTO CTO Coach User Testing 96

Andrew Chen

AUGUST 8, 2022

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. Paid marketing programs created a CAC of $233-388 for a $99 product. Why did this make sense for them? Big bang launch at a tech conference.

User Testing 94

User Testing Customer Experience Onboarding KPIs Technical Cofounder 94

Andrew Chen

MAY 28, 2019

I’d be interested in other products that tap into the trends around AirPods, Alexa, voice assistants, etc., It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. but may not directly sound like podcasting.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Andrew Chen

MAY 28, 2019

I’d be interested in other products that tap into the trends around AirPods, Alexa, voice assistants, etc., It could create a strong advantage around paid marketing if a product has high subscription retention or ARPU, allowing them to make higher bids in the various ad networks. but may not directly sound like podcasting.

Analytic Tools 40

Analytic Tools Research Software Feedback Software User Testing 40