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Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Alyssa Dver is here to deliver some insights in how to achieve that confidence. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).

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Onboarding Gamification – a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding

Userpilot

Making your first encounter with a product fun encourages you to return as well. SaaS products took note – and started using the same principles to encourage their users to adopt their tools. Well, the $10 invested in getting the new user to complete the video tutorial will likely result in a much higher LTV.

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Learning from Failure: Product Manager Style

The Product Coalition

That being said, sacrificing the integrity and quality of your product just to meet a specific deadline can be catastrophic. Assume nothing, and listen to customers. It’s true that product managers have to anticipate what the customer wants before they even realise, but it has to be based on data. What went wrong?