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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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How Did The Christmas Tree Find Product-Market Fit?

Bain Public

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

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Evolving our data model beyond front-end events

Mixpanel

Let’s walk through our three major releases that are pushing this data model evolution forward and the customer use cases that underscore each development. Much of the data sitting in your data warehouse can be represented as an event, which is why we built Warehouse Connectors, available for all customers today. it can’t be modified.

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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. You can also use product analytics tools like Userpilot.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Diversification – creating new products for new markets. A product growth manager is in charge of your product growth strategy: they are concerned with realistic KPI metrics and can achieve these by researching customer feedback and data, identifying opportunities for revenues, and testing products and features.

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Technical Debt and Product Success

Roman Pichler

But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].