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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Technical Debt and Product Success

Roman Pichler

But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

A product growth manager is in charge of your product growth strategy: they are concerned with realistic KPI metrics and can achieve these by researching customer feedback and data, identifying opportunities for revenues, and testing products and features. Igor Ansoff in the late 1950s.

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Onboarding Gamification – a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding

Userpilot

Making your first encounter with a product fun encourages you to return as well. SaaS products took note – and started using the same principles to encourage their users to adopt their tools. Well, the $10 invested in getting the new user to complete the video tutorial will likely result in a much higher LTV.

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Bain Public to give a Product Workshop at Agile Testing Days

Bain Public

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be giving a 120 minute workshop at Agile Testing Days in Potsdam, Germany. Agile Testing Days is an annual European conference for and by international professionals involved in the agile world.