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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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How Did The Christmas Tree Find Product-Market Fit?

Bain Public

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

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Book Review: The Phenomenal Product Manager

The Product Bistro

I bought a copy of “ The Phenomenal Product Manager ” in 2009 or so on a lark. Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was.

Books 150
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Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments

Product Management University

Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer. Product roadmap re-routed and a new solution immediately validated atop the priority list.

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Evolving our data model beyond front-end events

Mixpanel

Represent more than front-end interactions as events When Mixpanel started the category of product analytics in 2009, events were chosen as the key building block for benefits such as capturing data at a granular level, being well-suited for real-time processing, and scaling well for complex queries like funnel analysis or sessionization.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

The deeper companies can align strategy and business objectives with the product roadmap, the more clarity teams will have on the “why” setting up companies to achieve desired results. Business Strategy vs. Product Strategy, Matt Cagan, April 10, 2009. What is Good Product Strategy? Melissa Perri, July 2016.

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