Pragmatic Marketing
NOVEMBER 16, 2019
Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.
Pragmatic Marketing
NOVEMBER 16, 2019
Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.
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The Product Bistro
AUGUST 30, 2016
I bought a copy of “ The Phenomenal Product Manager ” in 2009 or so on a lark. Written by Brian Lawley, the top man at the 280Group , a consultancy, and training organization with deep product management and product marketing skills and reputations, I was at first put off by how thin the book was.
bpma ProductHub
APRIL 17, 2017
The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. Business Strategy vs. Product Strategy, Matt Cagan, April 10, 2009.
bpma ProductHub
APRIL 30, 2017
It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.
bpma ProductHub
JANUARY 3, 2017
The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).
Userpilot
JULY 6, 2021
What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.
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