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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Well-run companies are honest about the reality of their current products. product/features/strategy.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments

Product Management University

Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer. Product roadmap re-routed and a new solution immediately validated atop the priority list.

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Technical Debt and Product Success

Roman Pichler

But apply this strategy with caution: You will have to spend time addressing the technical debt incurred and putting your product on solid technical foundations. This should be done before reaching product-market fit, as you will otherwise struggle to scale up and keep your product growing.

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Bain Public to give a Product Workshop at Agile Testing Days

Bain Public

Founded in 2009, Agile Testing Days conference provides the stage for international professionals to share in best practices, innovation, growth stories, leading strategies, and insights in software testing. Paul Ortchanian’s workshop will focus on the topic of generating a Product Roadmap with a focus on AI Products.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

One of my favorite examples is if you hit flag on a YouTube video back in 2008 or 2009, it would create a row in a spreadsheet on an ops person’s desk. It started in our R&D team using it for roadmap planning and goal tracking. Some people saw this as crazy. I saw this as our strategic strength.