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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters.

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Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments

Product Management University

Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer. It just reinforces existing product silos within your own organization. Here’s why.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? Coda’s purpose: prove that docs can be as powerful as apps – and provide an elegant solution to the problems of 2020, not 1980.

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Onboarding Gamification – a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding

Userpilot

Both appeal to the reward system in your brain, and flood it with dopamine. Making your first encounter with a product fun encourages you to return as well. Making your first encounter with a product fun encourages you to return as well. The same applies to gamifying user onboarding and product adoption. Source: Facebook.

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Learning from Failure: Product Manager Style

The Product Coalition

Thanks to the success of the original Peek, TwitterPeek was released shortly after in 2009 receiving a much frostier reception. The main problem was that Twitter Peek was a product with no customer. Users also reported problems with the browser, so tweets linking to websites became either useless or frustrating. What went wrong?