Expert insights. Personalized for you.
Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? What is a Product Manager? What is a Product Marketer? Product Marketing vs Product Management – key differences. MORE
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager? MORE
How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. What do people struggle with most developing roadmaps? “A MORE
by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product Strategy MORE
revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management. MORE
Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job? MORE
The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales. MORE
Today, August signs off for another year and we’re happy to report that it was packed with treats for Mind the Product members. We covered product/market fit, team culture, careers, diversity, roadmapping and more. appeared first on Mind the Product. MORE
Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? MORE
A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s a tough rut to climb out of when product marketing is perceived as a tactical extension of product management, tasked with little more than mobilizing product value propositions to drive sales. MORE
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. MORE
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Andreessen too gives us a vivid illustration of what product/market fit feels like in his post: “ You can always feel when product/market fit isn’t happening. MORE
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. MORE
Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. MORE
This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). From a product management perspective, you’ll want to focus on supporting the business unit strategy. Features, Roadmap Building, and Launch. Product Roadmaps MORE
By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. product/features/strategy. MORE
Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? Product marketing examples. MORE
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. MORE
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research. MORE
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? MORE
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products. MORE
Imagine this… You’re a new product operations manager joining a company that’s reached product-market fit, has a few product managers, and a brand new Chief Product Officer who wants to move away from feature-based roadmapping to outcome-driven roadmaps. MORE
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer? MORE
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. Using each of these themes as a jumping-off point, Alan drills down with specific questions that get to the heart of what makes up a product. What is your data roadmap? MORE
When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. MORE
A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate. MORE
Product roadmaps is one of the subjects I am probably the most passionate about in the product world. They’re controversial and usually carry a love-hate relationship stigma for many product managers. Timelines are better suited as a release plan, not a roadmap. MORE
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features. MORE
I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic. MORE
Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. Hard skills: Market, competitor and product expertise. MORE
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. What Is Solutions Marketing? MORE
Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. Hard skills: Market, competitor and product expertise. MORE
At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. MORE
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products. MORE
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. MORE
How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. MORE
Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide? If you haven’t nailed the answers, then do not continue the roadmapping effort. MORE
Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! Product Adoption. MORE
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. Hardly product marketing! Other organizations give product marketing responsibilities to product managers. MORE
revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management. MORE
280 Group
APRIL 12, 2021
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?
Mind the Product
AUGUST 31, 2020
Today, August signs off for another year and we’re happy to report that it was packed with treats for Mind the Product members. We covered product/market fit, team culture, careers, diversity, roadmapping and more. appeared first on Mind the Product.
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Userpilot
DECEMBER 17, 2021
Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? Product marketing examples.
Proficientz
OCTOBER 12, 2021
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. Hardly product marketing! Other organizations give product marketing responsibilities to product managers.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Join Jordan Bergtraum, Head of Product at Equip ID & Consultant, as he tells you why Product Management should create the initial Product message and how to create a compelling Product message!
280 Group
JUNE 18, 2020
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success.
Roman Pichler
OCTOBER 7, 2019
Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide? If you haven’t nailed the answers, then do not continue the roadmapping effort.
280 Group
OCTOBER 3, 2020
This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). From a product management perspective, you’ll want to focus on supporting the business unit strategy. Features, Roadmap Building, and Launch. Product Roadmaps
Userpilot
JULY 6, 2021
How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products.
Userpilot
MAY 31, 2021
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing.
280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.
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bpma ProductHub
OCTOBER 2, 2017
How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. What do people struggle with most developing roadmaps? “A
Mind the Product
OCTOBER 10, 2018
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. Using each of these themes as a jumping-off point, Alan drills down with specific questions that get to the heart of what makes up a product. What is your data roadmap?
Userpilot
APRIL 21, 2021
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software?
The Product Coalition
JANUARY 16, 2022
When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap.
Proficientz
AUGUST 20, 2018
A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.
Userpilot
JUNE 25, 2021
Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy?
Userpilot
NOVEMBER 11, 2021
Product roadmaps is one of the subjects I am probably the most passionate about in the product world. They’re controversial and usually carry a love-hate relationship stigma for many product managers. Timelines are better suited as a release plan, not a roadmap.
PMLesson's Ace the PM Interview
MAY 5, 2020
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features.
Userpilot
JUNE 9, 2021
Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? What is a Product Manager? What is a Product Marketer? Product Marketing vs Product Management – key differences.
Mind the Product
JUNE 18, 2019
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Andreessen too gives us a vivid illustration of what product/market fit feels like in his post: “ You can always feel when product/market fit isn’t happening.
Proficientz
AUGUST 23, 2018
The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.
ProductPlan
JUNE 18, 2021
Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?
Proficientz
JANUARY 13, 2020
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. What Is Solutions Marketing?
bpma ProductHub
AUGUST 24, 2019
by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product Strategy
Pragmatic Marketing
NOVEMBER 16, 2019
revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management.
Pragmatic Marketing
NOVEMBER 16, 2019
revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management.
Userpilot
OCTOBER 29, 2020
Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! Product Adoption.
Proficientz
AUGUST 13, 2019
A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s a tough rut to climb out of when product marketing is perceived as a tactical extension of product management, tasked with little more than mobilizing product value propositions to drive sales.
Inside Intercom
SEPTEMBER 2, 2021
At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.
Userpilot
FEBRUARY 20, 2020
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products.
bpma ProductHub
APRIL 17, 2017
By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. product/features/strategy.
Mind the Product
APRIL 24, 2018
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite. So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer?
ProductPlan
MARCH 5, 2021
I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic.
Dragonboat
AUGUST 30, 2021
Imagine this… You’re a new product operations manager joining a company that’s reached product-market fit, has a few product managers, and a brand new Chief Product Officer who wants to move away from feature-based roadmapping to outcome-driven roadmaps.
Userpilot
FEBRUARY 20, 2020
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.
Pragmatic Marketing
DECEMBER 16, 2019
Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. Hard skills: Market, competitor and product expertise.
Pragmatic Marketing
DECEMBER 16, 2019
Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. Hard skills: Market, competitor and product expertise.
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