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280 Group
APRIL 12, 2021
Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?
280 Group
JUNE 18, 2020
Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success.
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280 Group
MARCH 11, 2022
This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . Product Management
Userpilot
SEPTEMBER 14, 2022
Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
In this webinar, Hannah Chaplin, Principal Product Marketing and Steve Cheshire, Product Manager will demonstrate how to use product data to inform your roadmap and evaluate the true business value of feature additions.
Userpilot
DECEMBER 17, 2021
Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? Product marketing examples.
Userpilot
SEPTEMBER 23, 2022
What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel.
Product Management University
OCTOBER 12, 2021
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. Hardly product marketing! Other organizations give product marketing responsibilities to product managers.
Userpilot
MAY 10, 2022
Can you measure product-market fit without a PMF survey? Collecting and analyzing customers’ feedback is the best way to understand how they feel about your product offering and if their demand level is enough to sustain your business long-term. What is product-market fit?
Product Management University
JUNE 7, 2022
If product management and product marketing are on the same page with complementary agendas, and both are executing well, reporting structures don’t matter. The executive leader will tag one of these functions to create the market view that drives both agendas.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Join Jordan Bergtraum, Head of Product at Equip ID & Consultant, as he tells you why Product Management should create the initial Product message and how to create a compelling Product message!
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280 Group
AUGUST 4, 2019
The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.
280 Group
OCTOBER 3, 2020
This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). From a product management perspective, you’ll want to focus on supporting the business unit strategy. Features, Roadmap Building, and Launch. Product Roadmaps
Userpilot
JULY 6, 2021
How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products.
Roman Pichler
OCTOBER 7, 2019
Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use your product and why it is worthwhile for your company to invest in it. In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide? If you haven’t nailed the answers, then do not continue the roadmapping effort.
Gainsight
OCTOBER 28, 2021
Product growth requires a push from your whole team. Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit.
Userpilot
MAY 31, 2021
The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Here is our list of the top 45 product marketing interview questions.
bpma ProductHub
OCTOBER 2, 2017
How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. What do people struggle with most developing roadmaps? “A
ProductPlan
JUNE 18, 2021
Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?
Userpilot
APRIL 21, 2021
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software?
Userpilot
JUNE 25, 2021
Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy?
PMLesson's Ace the PM Interview
MAY 5, 2020
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features.
Pragmatic Marketing
NOVEMBER 16, 2019
revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management.
Pragmatic Marketing
NOVEMBER 16, 2019
revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. In the AMA, Jones offered insights into how product marketing works at Uber, along with tips and advice for other professionals in the field. Collaborating with Product Management.
ProductPlan
MAY 5, 2022
Your product team has limited time and resources, and you can’t accomplish every initiative on your product development wish list. Whenever you build or update a product roadmap, you’ll need to weigh the costs and benefits of several competing goals.
Userpilot
OCTOBER 29, 2020
Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! Product Adoption.
bpma ProductHub
AUGUST 24, 2019
by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap. Product roadmaps, done well, can be a great tool to help advance… Product Strategy
Mind the Product
OCTOBER 10, 2018
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. Using each of these themes as a jumping-off point, Alan drills down with specific questions that get to the heart of what makes up a product. What is your data roadmap?
Userpilot
NOVEMBER 11, 2021
Product roadmaps is one of the subjects I am probably the most passionate about in the product world. They’re controversial and usually carry a love-hate relationship stigma for many product managers. Timelines are better suited as a release plan, not a roadmap.
Userpilot
JUNE 9, 2021
Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? What is a Product Manager? What is a Product Marketer? Product Marketing vs Product Management – key differences.
ProductPlan
SEPTEMBER 22, 2022
As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Regardless of size and scope, launches always turn out better when you involve the product team. Many, in fact, describe a siloed approach to launching products.
Userpilot
FEBRUARY 20, 2020
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.
Product Management University
AUGUST 20, 2018
A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.
ProductPlan
MARCH 5, 2021
I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products.
Pragmatic Marketing
JULY 16, 2018
The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The product marketing role is focused on current products and next products.
The Product Coalition
JANUARY 16, 2022
When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap.
ProductPlan
DECEMBER 21, 2020
Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. 3 Signs that Declaring Roadmap Bankruptcy is a Fit. No, ProductPlan didn’t need to declare roadmap bankruptcy.
Mind the Product
JUNE 18, 2019
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Andreessen too gives us a vivid illustration of what product/market fit feels like in his post: “ You can always feel when product/market fit isn’t happening.
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