The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research. Product Marketing.

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so.

In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening.

Nailing Product/Market Fit by Alan Chiu

Mind the Product

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. What are upstream and downstream products? What is your data roadmap?

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. What do people struggle with most developing roadmaps? “A

Books 332

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat. If product marketing considers sales it’s primary customer, here are three things it should do every year to boost their success rate.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. In This Issue: Blog: High-Octane Product Management. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” product/features/strategy.

How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. If no one wants your product, you don’t have a market.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

What does the product marketing manager do? Segment, Airbnb and Upwork experience

The Product Coalition

the main person in the Product team for Dashly. People like Dmitry are usually called Product Managers., they are responsible for new features, product development and only they decide if users really need this or that feature (jk, they make customer development based decisions).

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. Creating a Focused Product Roadmap.

The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week.

4 real-world marketing roadmap examples

Roadmunk

Any half-decent marketing is essentially storytelling. As a marketer, everything you create needs to tell the story of your product and the value it offers your users. That’s why roadmaps are such a natural fit for marketing teams. The theme-based marketing roadmap.

The Roadmap Dilemma: When to Grow, When to Learn

Mind the Product

All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. Reducing uncertainty, therefore, comes as a result of learning cycles, and will ultimately allow a product to grow. Product.

How working as a Product Marketer can help you become a better Product Manager

BrainMates

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career.

Value-Based Product Roadmaps: They Should Mirror a Customer Org Chart (Video)

Proficientz – Product Management University

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. ” Learn How to Create Your Value-Based Roadmaps.

Product managers should not build the roadmap. The product team should.

Inside Intercom

When you think of the role and responsibilities of a product manager , two things probably come to mind – prioritization and roadmaps. But should prioritization and roadmaps be the responsibility of product managers alone? Overall product strategy of the organization.

What Does the Agile Roadmapping Process Look Like in Practice?

ProductPlan

In today’s article, we’ll discuss the agile roadmapping process. We’ll start by reviewing the objectives of roadmaps and planning for agile teams, then share some special considerations for agile roadmaps. Why Agile Teams Need A Product Roadmap.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Each product marketing leader walks us through a typical product launch.

12 Reasons Why You Should Be Product Roadmap Planning!

Hutwork

Product roadmap planning has become a huge success in getting products to market efficiently. Often companies find themselves asking, why roadmap? This brings us to our top 12 reasons for product roadmap planning and why it’s essential. Roadmaps

Dear Strategy: 091 The Business Of Roadmaps

Dear Strategy

Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”. Ahh, the product roadmap… such an overused yet somehow still elusive term!

How to Create a Strategic Portfolio Roadmap

Proficientz – Product Management University

Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Instead of constantly wrangling over competing product visions that no one can ever agree on, you’ll learn how to craft a short and long-term portfolio roadmap that mirrors the vision and business goals of your target customers.

The Art of the Strategic Product Roadmap

The Product Coalition

Products live within markets that are constantly changing, making planning a difficult process. I believe this constant change is the reason that people have become frustrated with roadmaps, and in some cases have even went so far as to declare the roadmap dead.

What does the agile roadmapping process look like in practice?

The Product Coalition

In most contexts, war and product development are completely different beasts. Eisenhower Why agile teams need a product roadmap There are many discussions out there on both the importance of, and lack of importance of agile product roadmaps.

Why product roadmaps are so important

The Product Coalition

And some tips to building your own :) Having some years of experience working with product teams, I’m pretty sure that this multidisciplinary and agile approach is the right one for developing innovative and customer-centric solutions that really make users’ lives easier.

5 Things You Need Before Building The Product Roadmap

The Product Coalition

It is meant for certain use-cases and audiences, largely those who are not a key part of the decision-making process, but who are affected by it and by leadership, who don’t have the time to dive deep into the how and why of products and features. product-management roadmaps product-roadmap

TEI 232: Using product roadmaps correctly, Part 3 (Portfolio Management) – with Bruce McCarthy

Product Innovation Educators

Mapping current products, future ideas, and quick experiments as product managers. Product roadmaps are one of the best-known tools and also the most misused by product managers. This time we talk about the role of roadmaps in portfolio management.

What is Product Roadmap Software and Why You Need It?

Hutwork

A product roadmap is a guide that lets you communicate your vision for your product’s future. Some roadmaps show short-term visions of a product, while others show the life cycle of a product over a longer time. This is where a product roadmap software comes in handy. But there is a solution to help you create a customized product roadmap that captures everything about your product from inception to launch— roadmap software.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

Why You Can Never Achieve Product-Market Fit (and Why That’s Okay)

The Product Coalition

A Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption. The assumption is that if you can create a product that fits perfectly with a specific market, then you’re onto a winner.

To Share or Not to Share Your Product Roadmap with Clients?

The Product Coalition

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Tweet this ) WHY is our roadmap relationship so complicated? Roadmaps change and evolve frequently.

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

Turn Your Release Notes Into a Content Marketing Machine

Mind the Product

If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. Spending a bit more effort on the process can help you turn your release notes into effective content marketing. Market Your Release.

Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Liberal arts as a path to product management. Interviews for Product Managers and Innovators.

How To Groom Value-Based Product Backlogs From a Single Strategic Roadmap

Proficientz – Product Management University

Creating value-based product backlogs is pretty simple when there’s a single strategic roadmap for the portfolio. Grooming the backlogs (for all products) is as simple as determining the job tasks that have to change to eliminate the obstacles. Product Management Playbook

What Happens When you do User Discovery After Market Traction

Mind the Product

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Building an MVP and launching a product is actually the easy part. – How to use your roadmap to drive experimentation to hit company objectives. The Product Lifecycle. We all know the product lifecycle chart. Product Lifecycle. I blame the roadmap.