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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters.

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Onboarding Gamification – a 4 Step Formula to Gamify Your User Onboarding and Double Your Activation Without Coding

Userpilot

Both appeal to the reward system in your brain, and flood it with dopamine. Making your first encounter with a product fun encourages you to return as well. SaaS products took note – and started using the same principles to encourage their users to adopt their tools. Source: Facebook. Source: ClickUp.

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Learning from Failure: Product Manager Style

The Product Coalition

Thanks to the success of the original Peek, TwitterPeek was released shortly after in 2009 receiving a much frostier reception. The main problem was that Twitter Peek was a product with no customer. Users also reported problems with the browser, so tweets linking to websites became either useless or frustrating. What went wrong?