446: Winning at new products – with Bob Cooper, PhD
Product Innovation Educators
JULY 17, 2023
Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. On the other hand, there are all kinds of new technologies like AI, biosciences, and new opportunities in the medical field. And then we’ll tell you if it’s right.”
Let's personalize your content