Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

The Product Coalition

JULY 1, 2019

It’s far easier to acquire and retain customers with high value products, you can charge more for them, and you’ll likely need to spend less on promotion (Google famously ran its first TV ad for Google Search in 2010, 12 years after the product was launched). Smart companies understand this and optimize for value-to-customer?—?they

KPI 90

KPI Data Visualization Workshop Analytic Tools 90

Intercom, Inc.

JULY 11, 2019

Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Michael: Most people listening probably think of HubSpot as this inbound marketing company. That’s just a necessity, because you don’t have money to hire a support person.

Customer Experience 188

Customer Experience User Testing Research Software Customer Feedback 188

Intercom, Inc.

MAY 10, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. And I met my husband, Eric, out here.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Andrew Chen

MAY 14, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71