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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rich Mironov: Answering Your Audience’s Roadmap Questions. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2010. Bob Moesta: The 5 Skills Of An Innovator. Jared Spool: Design Metrics That Matter. David Cancel: Leading A High-Growth Company.