On skepticism and storytelling: How PMs can become more data-informed
Mixpanel
MAY 26, 2020
Rohit Gossain: I started off my career in 2010 as a technical analyst working with a product manager. At the time, we were conducting A/B tests, but the metrics were not behavioral, which presented an issue. For example, we were trying to understand how our conversion rates looked based on launching a homepage test.
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