Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]
Userpilot
SEPTEMBER 4, 2023
Imitation is difficult due to new capabilities and branding. First-mover advantage – Being first in an untapped market provides advantages in branding, pricing power, proprietary assets, and cost. Long-term sustainability – Blue Oceans builds brands and high perceived value that can last for decades.
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