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So in order to basically build a business that could succeed out the UK for me the key was being able to develop a really strong IP base a strong base of exceptionally differentiatedtechnology. So I sat there in November 2011. Is it going to be your technology? And defensibility. This is a papier-mâché Ferrari.
This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. In the year 2011, Lea was leading product for Adobe’s Creative Suite. Jane actually wrote the first spec for AdWords, and worked side by side with the engineers to build and launch.
In 2011 we raised money. So the first time we raised it was like $650,000, which was more than it is now because it was in 2011. 38:26 James Avery, Kevel: But I remember one of the pivotal talks, I saw at BoS and kind of tied to where Adzerk was at the time, was, we raise money and 2011, like started scaling. 2:43 Mark: Yeah.
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