Why Most Companies Fail At Moving Up or Down Market
Brian Balfour
AUGUST 3, 2017
Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit). HubSpot Their market is the mid-market.
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