Brian Balfour

AUGUST 3, 2017

Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). There are thousands of customers in the enterprise space times their ACV's equal a greater than $100M revenue business (Model Market Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Brian Balfour

JULY 12, 2017

LinkedIn is the perfect example where over time they've achieve Product Channel Fit with Virality, UGC SEO, and different forms of Inbound and Outbound Sales. Old Channels Get Killed Off In late 2011 Pinterest hit an inflection point and their growth started to take off. As a result you can't think about Product and Channel as silos.

User Testing 90

User Testing Strategy Product Research Outbound 90

Intercom, Inc.

AUGUST 25, 2021

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. It’s hard to recall now, but before Intercom released the world’s first in-app messenger in 2011, the chat bubble was not a ubiquitous feature of apps or websites.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220