Remove 2012 Remove Branding Remove Events Remove Inbound
article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Do you want to: raise brand awareness? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves.

article thumbnail

Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

In her 2012 BoS Talk, ‘How to negotiate the Long, Slow, SaaS Ramp of Death’, Goodman lays out the most common hurdles software founders face and how to overcome them. Like many software companies, Constant Contact started with classic, online inbound marketing strategies. But the path to those factors is littered with obstacles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Case in point: during an executive briefing presented at an event by The Conference Board in Canada, online learning pioneer and Bluedrop founder Emad Rizkalla stated that a massive 85% of every dollar that goes to in-person training is spent delivering it. They’re not just creating great users of their software.

article thumbnail

How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. We also host regular workshops and events – keeping clients informed, up to date, and educated about what’s going on in the mobile marketing industry.

article thumbnail

Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with. But a brand isn’t just your logo – it’s the connection you establish with your customers and prospective customers. Raising money to fuel our growth.

article thumbnail

ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. Take advantage of conferences and events to network and build trust with your peers. Hold on to it – it’s what keeps you going.

article thumbnail

Webflow’s Maggie Hott on building a scaleable sales team from the ground up

Intercom, Inc.

And that’s because Webflow, even though it’s been around since 2012, it’s all been really driven by the self-serve organic motion that is of course layered on with great customer support and customer service, marketing, amazing product. I think a lot about our internal brand, both for myself, but also for my org.