Why Most Companies Fail At Moving Up or Down Market
Brian Balfour
AUGUST 3, 2017
As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit). But around end of 2012 Facebook started killing off the API's that enabled this channel.
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