Creating ‘Mortgage Customers for life’?—?Using the ‘Hook Framework’
The Product Coalition
MAY 13, 2019
Using the ‘Hook Framework’ So here we have John Doe, who has taken a housing loan from us. It has risen from about $5000 in 2012 to about $8000 now (Mortgage Bankers Association) It is therefore imperative that Mortgage providers retain their existing customers and turn them into customers for life. Applying the framework?—?Example
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