Ways to Define Success and Measure Value for your Product Features
bpma ProductHub
JUNE 12, 2017
Erin McHugh Saif , Senior Product Manager at TIBCO Spotfire, joined the company in 2012 when the cloud offering was new. Erin shared how she used customer focus and analytics every step of the way to optimize the cloud product offering and marketing strategy. It was unclear if the offering was profitable or successful.
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