2013 Differentiation Marketing Product Marketing 
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Mind the Product
SEPTEMBER 16, 2019
You have to do this at the very outset of product conceptualization and design, with refinements throughout development. In 2013, I joined Google Helpouts , an online service that connected consumers with experts through chat and video. It will help you all collectively to realize a more effective product experience.
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BrainMates
SEPTEMBER 18, 2019
Kent Weathers knows a bit about Product success, and failure. At our latest Product Talks in Sydney, Kent Weathers , a Product leader with 15+ years’ experience bringing technology products to market, shared his strong opinions on why new product launches will continue to fail. 976-979 (2013) [link].
Userpilot
APRIL 1, 2022
How can product managers prepare products for expansion into other markets? Product localization makes the product accessible to users in foreign markets with different languages and cultures. Types of localization: Linguistic localization involves the translation of the product into the target language.
The Product Coalition
SEPTEMBER 2, 2019
It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.
The Product Coalition
SEPTEMBER 4, 2023
And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. When Microsoft was building a new version of Windows back in 2013, the meteoric rise of smartphones was all the rage and getting all the attention.
BrainMates
OCTOBER 30, 2022
On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). Isn’t product failure just the inevitable cost of product innovation?
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