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WoM in SaaS: Best Word-of-Mouth Marketing Strategies To Increase Brand Awareness [Examples Included]

Userpilot

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Create memories with experience marketing.

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My Top 10 Mistakes in 10 Years: Gainsight CEO Nick Mehta

Gainsight

Later on, when we thought a new acquisition of raw technology was ready to scale (it wasn’t – it is now) In 2022 (like many companies), when we misread the “COVID bump” of 2021 for a secular change in software In each case, the mistake wasn’t being aggressive. Invest in back-office systems early.

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Top 75+ Resources for Product Managers

Sachin Rekhi

Below is a collection of my favorite vision statements from a variety of successful technology companies over the years. Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. Design is the third critical dimension of product management.

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Smart Glass Product Review – Jio Glass, Apple Glass, Google Glass, Etc.

The Basics of Product Management

How can an oil company pivot to technology? In fact, even the video promotes this smart glass as an essential tool for effective team management. It is all a question about timing and finding the right product market fit. It was launched with a lot of fanfare in 2012 with commercial availability by mid-2013.

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Intercom on Product: Understanding your customer is key to good product judgment

Intercom, Inc.

It’s hard at times to ensure that PMs and designers are getting that direct feedback loop with users , but it pays enormous dividends. Product judgment can be domain specific and it has an expiry date. Create a safe environment for sound product judgment to develop by ensuring feedback is immediate, clear and concrete.

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Nostalgia – 7 Talks from #BoS2019 Speakers

Business of Software Conference

This September there are 7 returning speakers at Business of Software. Read on below to find great talks about: Optimising for Product-Market Fit. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Proven ways to increase your sales. Unsubscribe anytime.